the comparative study of social capital in kerman city public banks

the present research was carried out on the comparative study of social capital in kerman city public banks. the present research method is descriptive and survey, and data collection tool is a questionnaire. therefore, from among public banks, four banks (melli, mellat, refah and tejarat) were randomly selected. three tests of one-way anova, scheffe, and one –sample t-test was used to analyze research data and test research hypotheses. the result of the study indicate that there is a significant difference between refah bank and the other studied banks in terms of the level of social capital and its components. also, the results of the study show that the component of identification in all the studied banks, the components of identification, reciprocity and shared narratives in mellat bank, the components of identification and reciprocity in melli bank and the component of reciprocity and shared narratives in tejarat bank are not significantly different from test value (t-test value: 4), but there is a significant difference in the other components of social capital in the studied banks. therefore, it is argued that, although the studied public banks follow from the formalized policies of iran central bank, but forming and developing social capital can affect the productivity of banks in terms of customer attraction, retention and their competitiveness.